Domino’s Business Strategy – Listening to Customers Leads to Success

Domino is a game in which players place tiles on the table so that each end of the tile touches another, forming a chain that gradually increases in length. The player continues to add more tiles to the chain until one of the ends shows a number that is either useful for that player or distasteful to his opponents. When the chain reaches a pre-determined length or score, the players are awarded points. The player with the highest total score wins.

Hevesh makes her creations by placing individual domino pieces in a specific way to form 3-D structures. She then adds flat arrangements and then lines of dominoes that connect all the 3-D sections together. She tests each section before she puts it in its final spot. This allows her to make precise corrections and ensure that the dominoes all work well with each other.

Dominoes are rectangular tiles with a line down the middle to divide them visually into two squares, each bearing an arrangement of dots, called pips, similar to those on a die (except that some of the squares are blank). The identity-bearing side of each domino is usually marked with numbers and blank or identically patterned on the other side. Dominoes are normally twice as long as they are wide, making them easy to stack and re-stack.

Like the game of domino, a business strategy that emphasizes listening to customers can have powerful results. In the case of Domino’s, it helped the company identify the issues that were most important to its customers and make changes that improved its business.

The company’s success has not come without challenges, however. In recent years, the company has struggled to turn a profit and its stock price has fallen from highs of more than $50 per share to less than $25. Nonetheless, it continues to follow its core values and focus on listening to its customers.

Just as Hevesh’s chain of dominoes requires a certain amount of energy to move, Domino’s strategy also relies on a certain amount of energy to overcome obstacles and reach its goals. To achieve its objectives, the company must continually find new ways to increase productivity and improve the customer experience. This is a challenging task, but it can be accomplished with the help of a dedicated team and a strategic plan. In order to stay ahead of the competition, Domino’s must continue to innovate.